For Irish business export queries on US tariffs, please email tariffs@bordbia.ie.
As we reflect on the changed trading environment faced by the global economy, Bord Bia wants to take this opportunity to re-affirm its commitment and support for the sector as it navigates the current uncertainties. We understand that this presents a significant challenge for our sector, disrupting established trade flows and placing increased pressure on trading relationships with priority business partners.
Bord Bia’s supports and resources are here to help guide companies through these difficult times. From offering tailored advice and activation assistance, to helping businesses with strategic marketing and business development support to diversify into new markets, Bord Bia is here to help facilitate client engagement with the marketplace. As the situation develops, Bord Bia’s extensive network and expertise remain at the disposal of Irish food and drink companies.
In our discussions with both the Government and industry stakeholders, Bord Bia continues to reinforce the importance of immediate, collaborative and targeted support to mitigate the worst effects of these tariffs. Bord Bia, alongside other Government agencies, stands ready to help companies navigate this evolving landscape.
Navigating the Changes
It is important that clients consider their business processes for supplying the US and their commercial model. If you have not already, ensure you:
- Engage with your partners – be that customers, intermediaries, agents, etc, to ensure open and clear communications
- Understand the implications across your supply chain – in particular consider your cash flow, pricing strategy, stock management plans
- Understand your contractual obligations, and that of your partners
- Reflect on your market and customer activation plans and consider if these should be dialled up or down
- Keep an eye out on wider global impacts and knock on implications on costs or competition
- Assess your commercial marketing strategy – does your 'where to play' and 'how to win' need to change?
Bord Bia Supports and Services
Bord Bia is here to help. Over the coming weeks we will be further reviewing how we can adjust our activation and market activities to best support clients, and your feedback in invaluable is helping us to do so. Please ensure you make contact with your sector contact, or market office contact as a starting point for any queries or support needs.
Sectoral and Market Guidance
Unsure or need some guidance? Connect with you sector management team or our US market office team as a starting point.
Logistical and Tariff Management Guidance
If you have technical or difficult tariff management question, send these queries to Bord Bia for help.
Market Activation Support
If you are looking to dial up activity to optimise customer engagement and support your in-market efforts, Bord Bia has a number of brand and customer activation supports available.
Adapting Strategies
Need to reassess your commercial strategy, refresh your market approach, or explore diversification opportunities? Our experts are ready to support you.
Market Intelligence
Gain direct access to timely, targeted research and insights drawn from top-tier marketing intelligence sources and tap into rapid-response primary research tools.